Summaries of the articles Article Example | Topics and Well Written Essays - 250 words

Summaries of the articles - Article Example The course that I am doing is purely about marketing. It involves who businesses should correctly market themselves in order to achieve the competitive advantage. The factors that affect the business environment are the same things that appear in my course. Therefore, this article is relevant in helping me confirm the things that I have learnt about the business environment. Understanding these factors from a different source is significant to allowing me to better understand the course or simply how marketing works. I learnt the variables, which form the environment of marketing strategy planning. I now comprehend why company goals are significant in directing marketing strategy planning. I also now see how the resources of a business influence the search for opportunities. I also know how the diverse forms of competitive situations influence strategy planning. Finally, I understand how the technological and economic environment can influence strategy