Comparing the Native Characters in Colonial Literature to the European

When European colonial authors introduced us to the native, they created the native the native character became more real to European readers than the actual inhabitants of the impudently world. The natives overwhelming otherness eclipsed any individuality that might have been found among them. The native was childish, incapable of reason, and savagely unchristian, or as Lord Cromer described him, a being which generally acts, speaks and thinks in a manner that is exactly opposite to the European (qtd. in Said 39). The European world was first given Robinson Crusoes Friday as a native or, more accurately, the native. Friday could easily (and accurately in the Europeans mind) be substituted for any non-European. Friday, and the native that he represented, continues to exist in post-colonial literature. Part of him, his otherness, is expressed in the spic-and-span European character. Another part of him, his nativeness, continues to be expressed in the new native.The legacy of the ot her did not die with colonialism. It continues to be a comportment in post-colonial literature, only now the other has white skin. Winterbottom/Clarke/Meers/Pilkings is just one character the other, the European, the white man. Post-colonial literatures example white man is a reincarnation of Friday his traits whitethorn be slightly different, but he remains the same in that he is overwhelmingly opposite from the important individuals found in the literature. Just as the native and the concept of the native was invented by the Europeans, the European has been invented by the new generation of post-colonial authors. In Arrow of God, Chinua Achebe creates Captain T. K. Winterbottom and Tony Clarke, white officers portrayed as uncorrupted unemotional bureaucratic cogs in the co... ...n. The Europeans once prized light skin has become a sign of illness and he has adopted a stereotypical insensitiveness that prevents him from being human. Colonial literatures other, the native, did n ot end with colonialism. Instead, part of him became the new other, the post-colonial European, while the other part of him remained the native and became the new self. The colonial native is the root of post-colonial characters and, as such, continues to be an integral part of post-colonial literature. Works CitedAchebe, Chinua. Arrow of God. New York Anchor Books, 1969.Defoe, Daniel. Robinson Crusoe. London Penguin Books, 1985.Emecheta, Buchi. The Joys of Motherhood. Oxford Heinemann Educational Publishers, 1994.Said, Edward. Orientalism. New York Vintage Books, 1979.Soyinka, Wole. Death and the Kings Horseman. New York Norton, 2003. Comparing the internal Characters in Colonial Literature to the European When European colonial authors introduced us to the native, they created the native the native character became more real to European readers than the actual inhabitants of the new world. The natives overwhelming otherness eclipsed any individuality that might hav e been found among them. The native was childish, incapable of reason, and savagely unchristian, or as Lord Cromer described him, a being which generally acts, speaks and thinks in a manner that is exactly opposite to the European (qtd. in Said 39). The European world was first given Robinson Crusoes Friday as a native or, more accurately, the native. Friday could easily (and accurately in the Europeans mind) be substituted for any non-European. Friday, and the native that he represented, continues to exist in post-colonial literature. Part of him, his otherness, is expressed in the new European character. Another part of him, his nativeness, continues to be expressed in the new native.The legacy of the other did not die with colonialism. It continues to be a mien in post-colonial literature, only now the other has white skin. Winterbottom/Clarke/Meers/Pilkings is just one character the other, the European, the white man. Post-colonial literatures example white man is a reincarnati on of Friday his traits whitethorn be slightly different, but he remains the same in that he is overwhelmingly opposite from the important individuals found in the literature. Just as the native and the concept of the native was invented by the Europeans, the European has been invented by the new generation of post-colonial authors. In Arrow of God, Chinua Achebe creates Captain T. K. Winterbottom and Tony Clarke, white officers portrayed as unblemished unemotional bureaucratic cogs in the co... ...n. The Europeans once prized light skin has become a sign of illness and he has adopted a stereotypical insensitivity that prevents him from being human. Colonial literatures other, the native, did not end with colonialism. Instead, part of him became the new other, the post-colonial European, while the other part of him remained the native and became the new self. The colonial native is the root of post-colonial characters and, as such, continues to be an integral part of post-colonial literature. Works CitedAchebe, Chinua. Arrow of God. New York Anchor Books, 1969.Defoe, Daniel. Robinson Crusoe. London Penguin Books, 1985.Emecheta, Buchi. The Joys of Motherhood. Oxford Heinemann Educational Publishers, 1994.Said, Edward. Orientalism. New York Vintage Books, 1979.Soyinka, Wole. Death and the Kings Horseman. New York Norton, 2003.

Bilingual Education In Miami :: essays research papers

While California debates whether to stop teaching school children in dickens languages, the school system in Miami, Florida is expanding bilingual pedagogy. This city at the crossroads of the Americas is expanding bilingual education under the argument that students will need to speak, read and import in English and Spanish when they reach the business world. The decision to do this almost seems natural for a metropolis where the top-rated television stations broadcast in Spanish, the top-ranked newspaper publishes a separate Spanish daily edition, many top civic leaders speak effortless Spanish and Latinos have become the majority. Educators in Miami, home to the counterbalance bilingual public school in the modern era, are baffled by the cultural and political firefight over bilingual education in California.Nowhere is the controversy more intense than in California. On June 2, 1998 there was a vote on an anti-bilingual education initiative, Proposition 227. This proposition w ould terminal most bilingual programs in California and give students with limited English skills about one year of special English classes before placing them in the mainstream. To point have something like this on the Ballot in California seems very odd. California has more students with limited English skills than any other state. California has rough 1.4 million students with limited English and about 30% of them are in formal bilingual programs, including some two-way programs. The most common approach in California is transitional bilingual education, in which students often spend more time being taught in their native language than in English for their first school years. Due to the large population of Spanish speakers in California I would think that educators would want to mock Miamis style of teaching both English and Spanish.In Miami educators view it differently than they do in California. They look at bilingual education as a business opportunity for students. Miamis trades with Latin America amount to billions of dollars a year. Top business leaders say that Miami can not afford to do with out bilingual education. jam F. Partridge, chief of Latin American and Caribbean operations for Visa International said, I dont give a hoot about the political aspects of it. To me, thats a lot of garbage. I am interested in the financial well being of this community. We need bilingual people to survive. Partridge is so relate about the issue that his office gives remedial lessons in Spanish and Portuguese to dozens of employees whose weak bilingual skills dont allow them to communicate with clients in those languages.

The Morally Obvious :: Ethics Philosophy Moral Papers

The Morally ObviousI. Obviousness. There is no way to contrive an estimable theory which does not rely in the end upon moral judgments that are subjectively intuitive or obvious or moreover seen. No yield which of the major approaches to ethical theory iodine takes, an ultimate reliance upon the individuals intuitive judgment is inevitable. If one supposes that moral valuations are sui generis, irreducible, the deliverances of a moral sense or faculty, then manifestly what one just feels or just sees to be morally valuable will have to be the final court of appeal. If one supposes that moral values are a special subclass of human likings or preferences, say those things men want overall, in the long run, in the light of mans deepest require and his sympathetic nature, etc., why then those wants and preferences must themselves be finally known by making their presence felt. The presence of a want, of a satisfaction or fulfillment, of pleasure or pain, is known intuitively and imm ediately. Finally, if moral values are perceived by the eye of reason, as a number of philosophers still urge, so that the wrongness of things is known by the mind in a way similar to its knowing 2 + 2 = 4, this too must be seen as an ultimate reliance upon the intellectually obvious, or the intuitively known.It appears that whether in ethics or in any field of human opinion we open fire ask for justifications only so far. Even when a successful justification of an opinion can be given, the very success of that justification involves the just perceive of how the justification applies to and supports the opinion. Beyond that, we can always request a proof of the justifying premises or considerations themselves, and if we keep asking for a justification for the justification that has just been given, we will soon reach a point where all that can be said is that the thing just seems obvious, and we can only hope that others will think so too. Notoriously, of course, others often dont .I have said that moral judgments must in the end rest upon an intuitive judgment of some sort. The discussion wisdom is too useful and too close to what I mean to avoid, but it also has technical connotations I wish to disavow. Philosophers often use intuition to mean a way of knowing involving no inference whatever and yielding infallible and incorrigible results.

Women in the Workforce Essay -- Women in the Workplace 2015

The sight of a working woman today is non something that causes one to look twice. However, this was not always the case. It was a long struggle for wo hands to get to where they are today, and there is still a long way to go. on that point were a few momentous occasions throughout history that caused a shift in the way women were viewed as workers, such as the need for workers during universe War II, the Equal Pay Act, and the appointment of Sandra Day OConnor to the Supreme Court. Women have made great strides in integrating themselves into the workforce alongside men and continue to do so today.Throughout much of history, women have been viewed as inferior to men. In the 1800s and early 1900s, women were not allowed to hold the same jobs or positions as men. In 1890, women made up only 5% of all doctors in the United States (Womens History in America). The reason that women were not original into many professions was that traditionally they were supposed to marry young and sta rt bearing children. This expectation kept them from going to school and studying to become doctors or lawyers. It in like manner kept women at home doing domestic work and caring for children rather than working outside the home. There was a large increase of working women in 1917 when the U.S. entered World War I (Women of the Century). Unfortunately, once the war ended in 1918 many women left their jobs and returned to domestic work, where they stayed for years after.The jobs that women did occupy at this metre were often in terrible factory conditions with meager wages. This reflects the image of women as inferior and undeserving of the same rights and status as men. Eventually women began to tire of universe subservient to men and started to yearn for their rights.... ...mes.com. The New York Times. 8 October 2011. Web. 24 October 2012.New York Teacher. Womens Labor History Timeline 1765- Present Day. Nysut.org. NYSUT A Union of Professionals. 3 March 2009. Web. 24 October 2012.Sorenson, Aja. The Image and Reality of Women who Worked During World War II. Www.nps.gov. National Park Service. Web. 1 November 2012.Statistical Overview of Women in the Workplace. www.catalyst.org. Catalyst. 19 June 2012. Web. 1 November 2012.United States Census Bureau. Women in the Workforce. Census.gov. United States Census Bureau. Web. 24 October 2012.Women and Work After World War II. www.pbs.org. PBS. Web. 31 October 2012.Women of the Century. School.discoveryeducation.com. discovery Education. Web. 31 October 2012.Womens History in America. www.wic.org. Womens International Center. Web. 1 November 2012.

Mix of Pagan and Christian Ideas in Beowulf :: Epic of Beowulf Essay

The Mix of Pagan and Christian Ideas in Beowulf Beowulf was written in England around 1000 AD. This provides us with an idea of a poesy that was written during a time when the society had converted from paganism to christianity(Cohen 138). We know that paganism did exist alongside Christianity during the approximate era that Beowulf was composed(Hall 61). The Christian influences were unite with early folklore and heroic legends of dramatic tribes, early Beowulf scholars began to investigate whether or not Christian and biblical influences were added subsequently to originally pagan influences(Hall 61). The Christian elements are nearly without exception so deeply ingrained in the fabric of the poem that they cannot be explained away as the work of a reviser or later interpolator(Klaeber 2). The fact that the two values are so closely intertwined in the poem, I believe that is the reason Beowulf has both Christian and pagan influences. The pagan elements in the epic poem Beowulf are evident in the characters superhuman personifications. Beowulf is depicted as a superhero. Beowulf takes it upon himself to save the Danes from Grendel. In his battle with Grendel, Beowulf chooses not to use weapons he relies on his super strength. During the contradict, Beowulfs strength takes over and Beowulf wrestles with Grendel until he is able to rip one of the monsters arms out of its socket. Superhuman feats also appear in the fight with Grendels mother. When Beowulf enters the water, he swims downward for an entire day before he sees the bottom. He does this without the use of oxygen. During the battle with Grendels mother, Beowulf realizes that Unferths steel is useless against the monsters thick skin. He grabs an enormous sword made by giants, almost as well as heavy to hold and slashes through the monsters body. This superhero strength continues into the battle with the flying dragon. By this time, Beowulf is an old man. He stands up to the dragon and wounds him. Although Beowulf is fatally wounded himself, he still manages to deliver the final blow that kills the dragon. Grendel is also seen as a superhuman monster. Grendel has no knowledge of weapons so he too depends on his extraordinary strength to destroy his enemies. The dragon is also seen as a super powerful adversary. As in most pagan folklore, the dragon is a much used enemy of the hero of the story(Greenfield 87).

Analyzing Macbeths Weak Charachter in Shakespeares Macbeth Essay

Shakespeares Macbeth is about the change in Macbeths character and his inner motives and feelings. Throughout the play the audience bears witness to Macbeths thoughts and feelings in his soliloquies, speech, and asides. One a great deal wonders whether it is fate, the witches, or the people around him that compel him to think in certain ways and influence his decisions. It is only his own character from the beginning, however, that allows him to make some of the choices that he does and commit horrific deed during the play. Macbeth is a weak, selfish, traitor, as shown through his submission to Lady Macbeths demands, his betrayal of Duncan and Banquo, and his inability to admit wrongdoing or accept the consequences of his actions. Macbeth demonstrates weakness when he break ins in to Lady Macbeth?s will and follows through with her crazed schemes. Lady Macbeth is a greedy person with grand desires, but one who finds it sturdy to follow through with the nefarious deeds that are a ssociated with accomplishing her goals. She often wishes to be more of a man, calling upon the devil to help her ignore her conscious and give her cold blood. She uses Macbeth as a tool to accomplish doing these things she cannot without having to do them on her own. However, Macbeth is also reluctant and Lady Macbeth has to influence him to kill Duncan. When learning of Lady Macbeth?s plot to take Duncan?s crown, Macbeth contemplates all the reasons it should not be done. He admits it would be suicide, and that he has no reason to do it. Macbeth decides he will permit luck and fate decide whether he will be crowned. ?I have no spur/ To prick the sides of my intent,? (I, ii, 26-27) says Macbeth. But soon afterwards he is coerced by Lady Macbeth?s taunts and critici... ...ing himself up honorably. Through these statements and Macbeth?s fight until his death, he has demonstrated a lack of regret for the things he has done and the inability to repent for his actions. Shown by his me ntal insecurity and weakness, treachery against god and country, and reluctance to confess fault, Macbeth has proved a pathetic and selfish person who ultimately gets what he deserves. Macbeth?s character demonstrates all the qualities of a criminal mind. People often find themselves fighting against problems they have created for themselves through their own unwise actions, and losing in the force out like Macbeth does because they cannot not change their ways soon enough or aren?t willing to. If one chooses to be selfish, greedy, and overconfident and betrays the ones surrounding him without regret, then he will find himself fighting alone to the bitter end.

Philosophy of Nursing Essay

One cannot achieve overall health unless they are physically, mentally, emotionally, and socially well. All of these aspects must be at best best allowing sensation to function well in life. Physical health is obtained by following a healthy diet, exercising regularly, and limiting exposure to toxins (drugs, alcohol, pollution). It is also important to have oral and physical examinations at regular intervals and to practice preserveative measures to combat possible illnesses. Mental and emotional health can be referenced interchangeably. They are antithetical in theory but encompass some of the same factors.Managing daily stressors such as forge, relationships, and finances can prevent the occurrence of stress induced mental health issues such as depression and anxiety. A socially healthy individual is able to coexist among contrasting types of people without experiencing harmful conflict. It involves the ability to compromise and contribute to meaningful relationships. Social well being is also exemplified through good communications skills, maintaining meaningful relationships, respecting oneself and others, and creating a support system that includes family members and friends.Illness has a physical or mental effect. If a individual is diagnosed with a physiological ailment or disease, that person is physically ill. If a person suffers from a mental disorder or disease such as depression, anxiety, or substance abuse, that person is mentally ill. When a person is ill it can simply be described as the opposite of the above mentioned states of well being, however, illness can occur (even if an individual takes all the needful preventative measures) simply as a result of genetic predisposition. Person There is a broad range of attending for longanimouss.The commonality of near nursing care recipients is they are ill or have been altered from their mental or physical normalcy. The most common nursing client is a forbearing in a doctors office. Indiv iduals with previous hospitalizations and those who have never been hospitalized most similarly have had visits to their doctors office which involves contact with a give suck. Characteristics or traits that most patients have in common are fear, anger, powerlessness, humility, and appreciation. Often patients are uneducated of the nursing process, thus not able to identify the purpose of the nurse and how powerful nurses are to the healing process.If and when the patient has the capacity and willingness to learn, care plans are the most effective method to inform the patient of what is going to happen and the contributions expected of them during their hospitalization. surroundings There is a wide variety of environments where nursing is practiced. Hospitals are most populated by patients receiving skilled nursing care. The environment is usually conducive to providing care while focusing primarily on patient satisfaction. While some hospitals strive to implement magnet program s, few have achieved magnet condition.Magnet status is the staple of excellent nursing care. An increasing number of patients are familiarizing themselves with the term Magnet and broadening their expectations. Hospitals are usually fast paced as nurses join forces with other nurses, physicians and reason managers to implement an individualized care plan upon admission. Home care is of growing interest for many nurses principally in response to the impropriety this field offers. Nurses are able to generally schedule their visits around demands of their private lives.Patients family lines differ greatly.Cleanliness or lack there of, many family members present or the patient lives alone with no support system, safe neighborhoods or high crime areas are some factors that contribute to the environment, influencing nursing care in the home. Some home health agencies provide the nurse an abundance of supplies to deliver patient care, however some agencies do not have the same budge t capabilities. In this case the patients care can be compromised or postponed until the nurse is provided necessary items. A negative connotation is primarily given to skilled nursing facilities (or SNFs) by patients and their families.This is mainly due to expectations of receiving an abundance or RN level care. Patients are not aware that SNFs are usually staffed with mostly LVNs and CNAs with one or two RNs to manage the facility through communication with physicians, delegating tasks to nursing staff, and utilizing critical thinking skills in emergent situations. treat During nursing school interviews, nurses are posed the most commonly asked question, Why do you want to become a nurse? The usual response, Because i like helping people, is often given without hesitance.This is the easy, less thought provoking answer to this question and usually from an inexperienced nurse. Helping people is what nurses do, however it is a result of carrying out the many tasks required through out a day of nurse duties. Nursing is not bonny about helping people, it is not just about being a caring and nice person. Nurses are highly intelligent individuals who encompass and apply an abundance of knowledge throughout their day of work while perfecting the art of prioritizing. Engaging in dirty work while understanding multi system failure is among the many gifts of nurses.The stereotype of nurses is a woman who or so fearfully respects and answers to doctors carrying out doctors orders with the mannerisms of servants. Actually, nursing is the contrary of that belief. Nurses are trained to question physicians when in doubt of the accuracy of their orders. Nurses are trained to be implicated with the patient as a whole and to address all of their needs, promoting wellness throughout all realms of life and not just the physical illness. An excellent nurse understands that a patient needs to be well physically, mentally, and socially in order to be considered healthy.The nur se will attempt to address and settle theses issues out front nursing care ceases. Communication plays a big role in nursing and is one major difference between nursing and medicine. Nurses generally go on more time with patients than doctors, either during a shift or frequent visits, thus increasing communication and familiarity with patients. While there are many different theories of nursing, all nurses must have one thing in common. Nurses must greatly enjoy helping others to deliver excellent nursing care.

Learning English Essay

The English speech communication has paced a long way on upgrading the holistic system personal, professional and sparing elevation of peoples lives. It has uplifted a countrys modern status through its elaborated way of touching human lives. In the context of thickening and fast fluxed present situation, English language to the global market has taken vast undertakings on boasting a countrys development. Thus, English is a prerequisite to the learners who definitely need to be bilingual so as to be flexible to the dynamics of modern changes. To Brown (2000) becoming bilingual is a way of life, for it is difficult for a country to live on isolation, as no nation can afford to rely on its domestic workshop of knowledge alone, hence there is a need for students to learn English as a second language in the Philippines.English is the language of supranational communication, higher learning and better career options and choices. And due to its significance as a global language, Phil ippines basic education considers English as a study subject for the elementary and secondary levels of learning. In order to be effective with the current pedagogic system, teaching English as a subject should ever so be natural, agreeable and stimulating to expect optimum learning results because a motivated student who is eager to learn and acquire language skills, upturn good responses to their mentors.Educators, however, understandably admit that, most of the students commonly encounter difficulties in learning English language as a subject. Though, it provides an immense stream of knowledge to the academic clienteles hitherto the learning of English has for its goal developing communicative competence which is essential in enabling learners to use language in multiple functions both mightily and appropriately.Considering the students as the most crucial key elements for a progressive nation, teachers must channel on numerous ways to prepare students to become proficient an d nice in communication to be more competitive. Moreover, they should profoundly analyze that honing student skills is more than feeding them the right grammar rules or assisting them to master their four macro skills. Tapping their skills and harnessing their secure potentials is of great use in promoting interactive and dynamic learning in the classroom using approaches and methodologies from conventional to the non-traditionalif only to provide opportunities for students to learn the English language effectively.The ability of the students to use English is required in interactional learning activities where they create novel utterances and understand meaning in situational context. Sad to say, however, that there is a continuous decline of the quality of English learning in our education today. The language problem, particularly the deteriorating quality of English in many schools poses a little terror to the efficiency and quality of the educational system as the English lan guage is the medium of both instruction and the learning process in the secondary and 3rd levels of learning.

Propolis

Introduction Propolis is a glue-like resinous material that collected and processed by the bees (honeybees) from various book of factss of flowers, leaves, and other plants. It is a heterogeneous garland consist of many compounds which is taken and converted then utilized by bees in sealing their honeycombs holes, smoothing the internal parts of the combs, and providing protection to their residence against invaders.Recent studies which imbibe been conducted on the propolis, showed that the propolis is a mixture of phenolic compounds (phenolic acid), polyphenols , flavonoids , Easters and various types of fatty acids, amino acids, alcohol, steroids, Caffeic acid, CAPE, quercitin , carbohydrates and many other substances that forms the propolis. Its composition may differ due to the difference of the source which is collected from.The differences in their chemical composition may affect the biological activities and may likewise cause some diversity although the properties are al most connatural in all of it. Propolis has an interest according to its properties which make it unique. It might be used in therapeutic aspects such as anti-oxidant, anti- crabby person, antiviral and antibacterial activities and also radioprotective properties. Propolis has anti-cancer or anti-tumor factors.It has been reported by many studies which noticed that propolis inhibits cancer cells growth and metastasis by stimulating the apoptosis and the immune system. Apoptosis is the mechanism of destroying and eliminating the Abnormal cells that includes cancer cells. This attribute may prevent the side effects caused by chemotherapy and radiotherapy.Chemotherapy and radiotherapy are used in the treating cancer but in the same judgment of conviction they pervert other organs and may cause other diseases or undesired effects. The only disadvantage of natural anti-cancer is the rate of activity which is faster in chemo and radiotherapy . Also, it has Anti-oxidant activity due to t he presence of flavonoids which inhibits the lipid peroxidation and the oxidation of LDL (low-density lipoprotein) and quercetin which is the most potent radical scavenger.Free radical scavengers may prevent the gratis(p) radicals reactive species from being formed, or remove them before they can harmfully affect the components of the cell. In addition to these properties, it also has antibacterial, anti-allergic, anti-inflammatory, anti-aggregatory, anti-viral, anti-fungal and anti-bacterial effects that make propolis the focus of perplexity of many scientists.Cancer (malignant tumor) is an abnormal growth of cells due to either presence of mutation in DNA or inhibiting in the tumor suppressors ( one of the checkpoints on the cell cycle ) which leads to fast growth of cancer cells, invading the organs, and destroying the adjacent cells to get the nutrition.Cancer may occur in any part of the lungs and causes damage to the lung and may lead to death . Lung cancer may be hereditary or acquired by many factors, for example, smoking cigarettes, asbestos and breathing carcinogens chemicals. However, the main causes of other types of cancers are still unknown yet.

Chameleon Essay

Love has no culture, boundaries, race and religion. It is pure and beautiful homogeneous early morning sunrise falling in lake. is a quote by Santosh Kalwar, who writes books about truth, love and relationships. What he expresses is that it doesnt matter what skin tinct you have, as long it is real love. In the novel Chameleon by Ranbir Sahota we describe about a girl named Rita. Rita has problems balancing between who she wants to be, and who she is expected to be because of her race. She is desperately trying hard to be fully integrated but is decision it difficult because her family is so old fashioned. When it comes to love she doesnt know if she should make her parents happy or follow her own heart.A first person story spread abroader named Rita, where we have access to only her legal opinions, tells the short story. Rita is the main protagonist in the novel and a daughter of an Indian Sikh. Opposite to her family, being integrated manner a lot to her, and in her everyday l ife in England, she is trying to fit in. Her nonplus only moved to England because some of his friends did. Therefore they dont want to integrate simply because they dont have the love and passion for the country. She on the other hand has graduated from Sheffield University and went to teach face in Germany. Eating white food, listing to white music and bleaching her own skin is just part of her daily life for trying to be part of the English society.The title is Chameleon and describes Rita and how she can blend in, even though she is dark. According to her, the Indian culture doesnt allow wo men to have a voice. Her mother and father has set up an arranged marriage for her, where the men can have expectations for her, but she cant expect anyaffair from them. Rita doesnt have an interest towards Indian men because she sees them as brothers and boring. Therefore she is dating a white man named butt behind her parents back. Even though it is against the Indian culture value and r ules. Marks mom says that she doesnt want to speak to Mark, if he is dating a girl, who isnt Catholic. But Rita knows that his mother has a problem with her skin color I was o.k. as the token darkfriend but it was a different matter when it came to marriage (page 99, lines 3-4). For Marks mother their relationship is fine on a friendly base but not as a love interest. His mother doesnt want to be seen as a racists so she is covering up her real problem by saying it is because she isnt Catholic. In that way Marks mother is actually just like a chameleon as well as Rita. Because of their families the main problem for the couple becomes the diverse between culture and religion. They cant be unitedly because their cultural backgrounds doesnt allow them to. Mark and Rita because rents a little house to scoreher to get some private space. To them it is their escape from the judging and commanding world into a wonderful world where all people are the same.At some point Rita is meeting with Sunjay, who is set to be her future economise according to her mom. They are laughing together and are having a good chemistry. They are talking together like equals, which you wouldnt expect because of Ritas interpretation about the Indian culture where women doesnt have a voice. They also have the same positive attitude when it comes to love between different races. sunshines mother and father think that he has too many white friends. Both Rita and Sunjay have integrated themselves very well and are seek with their families putting pressure on them. Although she doesnt wants to let her parents down she does small things to annoy them. She swears a lot and is provocative towards them in her comments some times, which is not ladylike in the Indian culture. Also on page 106 lines 7-14 where we are in her thoughts and she is imagining what would happen if she told her parents about Mark and her. She says that it is comical and it would turn into a bloodbath, which is an absur d thought to have about such an important and serious theme.Over the last six weeks Rita had seen three other men but none of them where like Mark. She then spent the night with Mark at their house. Her mother and father show up unexpectedly and she starts to panic and puts Mark in the closet. I surprised myself I didnt care too much about his pain. I just heard the knocking getting louder and more urgent (page 104, line 30-31). What worries Rita the most is touch her parents and she knows that they doesnt like for her to be white. Therefor she quickly hides Mark because itis her white side and she doesnt wants to be a disappointment to her parents. She lets them in and they start to tell her about Mrs. Methis daughter, who has run away with a white man. But in reality they are using that story instead of telling her at one time that they know about her and Mark.At one point her father goes into the kitchen to talk to her because he has always been the one to get the truth out of her. One thing he is telling her is Girls like that are left with fatherless children without an identity (page 108, lines 7-8). He says this to scare her and tries indirectly to affect her not to stay with Mark. Rita doesnt get these hints until they leave and says that she would like to introduce them to Mark. The story ends with a cliffhanger but you are still let with a feeling of what is going to happen. She will tell her parents that she is with Mark and that they have to respect that. By the look of what they have been telling Rita in the house they are not going to be taken it lightly. Because they are so traditional she is now a shame to the family. But you can tell that Rita is a strong woman, so she is going to go against her parents model and stay with Mark.

Baseball Stats

Appendix Data Set Howell and Huessy (1985) reported on a study of 386 children who had, and had not, exhibited symptoms of attention deficit disorder (ADD) previously known as hyperkinesis or minimal brain dysfunctionduring childhood. In 1965 teachers of all second-grade school children in a number of schools in northwestern Vermont were asked to achieve a questionnaire for each of their students dealing with behaviors commonly associated with ADD.Questionnaires on these same children were again completed when the children were in the fourth and fifth grades and, for purposes of this data set only, those three rack up were averaged to produce a score labeled ADDSC. The higher the score, the more ADD-like behaviors the child exhibited. At the end of ninth grade and again at the end of one-twelfth grade, information on the performances of these children was obtained from school records. These data offer the opportunity to assay questions about whether later behavior can be predicted from earlier behavior and to examine academically related variables and their interrelationships. A description of each variable follows. ADDSCAverage of three ADD-like behavior scores GENDER1 = male 2 = female REPEAT1 = repeated at least one grade 0 = did not repeat IQIQ obtained from a group-administered IQ test ENGLLevel of English in 9th grade 1 = college prep 2 = public 3 = remedial ENGGGrade in English in 9th grade 4 = A, etc. GPAGrade point average in 9th grade SOCPROBSocial problems in 9th grad 1 = yes 0 no DROPOUT1 = dropped out before completing high school 0 = did not drop out The data are available at http//www. uvm. du/dhowell/fundamentals7/DataFiles/Add. dat ASRIEEGSD DEEQ NN P0R DX PGG AC O S EL G PP C A RO TOU BT 45 10111232. 6000 5010102232. 7500 4910108244. 0000 5510109222. 2500 3910118233. 0000 6811 79221. 6701 6911 88222. 2511 5610102243. 4000 5810105311. 3300 4810 92243. 5000 3410131243. 7500 5020104132. 6700 8510 83232. 7510 4910 84222. 0000 5110 85 232. 7500 5310110222. 5000 3620121143. 5500 6220120232. 7500 4620100243. 5000 5020 94222. 7511 4720 89123. 000 5020 93243. 2500 4420128243. 3000 5020 84232. 7500 2920127143. 7500 4920106232. 7500 2610137233. 0000 8511 82321. 7511 5310106232. 7510 5310109221. 3300 7210 91220. 6700 3510111222. 2500 4210105221. 7500 3710118243. 2500 4610103321. 7500 4810101133. 0000 4610101333. 0000 4911 95233. 0000 6511108233. 2500 5210 95332. 2510 7511 98211. 0001 5810 82232. 5001 4320100133. 0000 6020100232. 4000 4310107122. 0000 5110 95222. 7500 7011 97232. 6711 6911 93222. 0000 6511 81122. 0000 6320 89221. 6700 4420111243. 0000 6121 95211. 5001 4020106243. 7500 6220 83310. 6700 5910 81221. 000 4720115144. 0000 5020112233. 0000 5020 92232. 3300 6520 85221. 7500 5420 95323. 0000 4420115243. 7500 6620 91242. 6711 3420107143. 5000 7420102200. 6700 5721 86332. 2500 6020 96133. 0010 3620114233. 5000 5010105221. 7500 6010 82211. 0000 4510120233. 0000 5510 88211. 0001 4410 90132. 5000 5720 85232. 5000 332 0106143. 7500 3020109143. 5000 6410 75321. 0010 4911 91232. 2500 7610 96221. 0000 4010108232. 5000 4810 86232. 7500 6510 98220. 7500 5010 99221. 3000 7010 95211. 2500 7810 88331. 5000 4410111223. 0000 4810103212. 0000 5210107222. 0000 4010118222. 5000

Morality of Abortion Essay

Introduction In this paper, I will argue that miscarriage is chastely delightful in certain sides. In defending this line of products I will include the reason behind my decision, and I will provide an alternate example using the same general teaching. After explaining my principle I will give clarity to two arguments that may be presented by others. Fin every(prenominal)y, I will conclude by describing any changes that I cod made to my general principle. II. Argument 1.)If a person is in a lieu in which she can retard an individual from animate a spirit of disorder and stomaching, then it is morally acceptable for her to do so. 2. ) In cases in which a engender is in a situation in which she can prevent her unborn child from living a life of pain and suffering, by having an abortion 3. ) Therefore, in this cases it is morally acceptable for a arrive to have an abortion. III. description Rule one states an argument is good for you if and only if all of the premises a rgon reasonable for you to believe. For this happen I will use a similar situation with the same general principle. If Allison is a situation in which her favorite dog severely breaks his leg and can not be repaired, then it is morally acceptable for her to euthanize the dog. In this example it is morally acceptable to euthanize the dog because the dog will not be able to walk again and will suffer because it will not be able to move. Therefore, if a person is in a situation in which she can prevent an individual from living a life of pain and suffering, then it is morally acceptable for her to do so.The second and third premise state that (1) In a case where a mother is in a situation in which she can prevent her unborn child from living a life of pain and suffering, by having an abortion (2) Therefore, it is morally acceptable for a mother to have an abortion. In explaining my argument I will give an example that supports the second and third premise. If a mother is in a situati on in which she becomes aw ar that her unborn child has an extremely torturing and incurable disease called Epidermolysis Bullosa, EB. This disease causes skin to blister on the slightest touch. legion(predicate) infants that are born with this disease are are con? ned to wearing bandages at all times and can not even with stand their get parents touching them. In this case then it is ok for that mother to have an abortion. This act is ok because if the child is born with a disease that is incurable and painful then that child will be in will suffer for their whole lifetime and in many cases live a very slight life. Therefore if a mother is in a situation in which she is able to prevent her unborn child from living a life of pain and suffering then it is morally acceptable for her to have an abortion.Rule two states that the argument must have a pattern much(prenominal) that if the premises are true, then the conclusion must follow. 1. ) If P, then Q 2. ) P 3. ) Therefore, Q 1. ) If P (a person is in a situation in which she can prevent an individual from living a life of pain and suffering), then Q (it is morally acceptable for her to do so. ) 2. ) P (In a case where a mother is in a situation in which she can prevent her unborn child from living a life of pain and suffering, by having an abortion), 3.)Therefore, Q (in some cases it is morally acceptable for a mother to have an abortion. ) IV. Objection An objection that may arise from premise one is that if a person is in a situation in which they sacri? ce their deliver life to prevent pain and suffering of another individual, then it is not morally acceptable for them to do so. An example of this is if Peter is in a situation in which he can take the place of a person in solitary con? nement, which causes psychological pain and suffering, it is not morally acceptable for him to do so.It is not morally acceptable because although the individual is suffering they knowingly participated in the act that re sulted in the pain and suffering. This example expresses a violation of rule two because the argument does not follow a pattern in which the conclusion follows. Another objection that may arise from premise one is if a mother is in a situation in which she can violate the right to life of another person, the fetus, and the fetus is not threatening the mothers life, then it is morally wrong for the mother to violate the fetus right to life.My response to this argument is that although the mothers life is not in danger by having the fetus, after the fetus is born they will live a short and extremely difficult life. This example is a violation of rule two because the premises are not reasonable to believe. V. Conclusion When thinking about the situation previously stated in the paper, I thought about the many options that could be presented when confronted with information, such as the fetus has an incurable and highly painful disease.By weighing the pros and cons of each principle I w as able to construct my principle that was stated above. eon writing this paper I have changed my general principle by adding the word suffering. By adding this one word I believe that it changes the argument by including another aspect that can make a life unbearable. When ? rst thinking about the reasoning behind my paper I thought about all view points that I could take, but I was able to stay true to my original belief of pro-choice by creating an argument that supports one aspect of the abortion debate.

Samsung Wave-Ii Marketing Plan

pic Samsung shiver-II Smart Phone Marketing Plan and strategy Principles of Marketing EIB-507 Prepared By MD. Ashif Hossain Roll-80104045 International Business, EMBA University Of Dhaka Prepared For MD. Kamal Uddin,Ph. D partner Professor Executive summary Mobile resound, which is defined as a high technology electronic product, is popular all over the world. Bangladesh must be one of the biggest food commercializeplace places for those smooth think manufacturers.As a leader in officious telecommunications food market, Samsung has its scientific business strategy that leads to success, and pays a great attention to the market of Bangladesh. Based on the Bangladesh mobile recall market, this paper analyzes Samsungs business strategy to show reason of Samsungs success. The business strategy includes the strategic intent, the war-ridden strategy and marketing mix. The strategic c at a timept of Samsung is to take the demand-side strategy. Samsung subdivides the whole mark et into several objective markets according to the researches about the partialities of different individuals.And then different types of mobile phones are put into the market aimed at attracting different consumer groups. The competitive strategy of Samsung is to remedy the innovative ability to win the competitive advantage. Strong technological cornerstone ability makes Samsung stand in the forward range of mobile industry all the time, and characterized this brand by a special vitality. And the marketing mix of Samsung is to social occasion the integrated marketing strategy including product, price, promotion and place.It values the construction of a brand, the orientation of its products and pays a lot of attention to technology improvement. It increases the gross revenue through polished advertisement, presentation to the celebrities and large-scale entertainment. Current Market Situation Increasingly, we are observing that handsets are following the pattern of typical c onsumer electronics the trend is toward phones with improved features at cast down prices. Simultaneously, there are more manufacturers who will deliver cheaper handsets to capture the mass market.Multifunction cell phones, e-mail devices are increasingly popular today. Touch screen phone is real(prenominal) much attractive because it is Very much easy to use and people can browse the website like they browse in a laptop computer computer. Competition is therefore more intense. So it is easily visible that there will be massive demand for such phones in the future. To gain market share in the dynamic environment, Samsung must carefully target Specific segments with features that deliver benefits valued by each guest group. Market Description Samsung Wave II touch pad phones primary target consumers are young people.It is very much attractive for student because of its all-encompassing touch screen which could be used as a hand Held palmtop. It lifes Wi-Fi technology so people can transfer their documents and other important file away through this phone like a workstation. In the prospect of Bangladesh people can easily monitor the Stock market movement through its high-speed Internet technology. Other users are entrepreneurs and professionals. It is very much cheap in compare with an apple I-phone. Product Review The Samsung Wave II S8530 (or Samsung Wave II) is the Successor f Samsung Wave S8500 sassyphone running the bada 1. 2 operating placement designed by Samsung, which was commercially released on October, 2010. 123 The Wave is a slim touchscreen phone powered by Samsungs Hummingbird central processing unit (S5PC110), which includes 1GHz ARM Cortex-8 CPU and a powerful built-in PowerVR SGX 540 graphics engine, Super LCD screen and 720p high-definition moving-picture show capture capabilities. Our Product Samsung Wave II smart phone offers the following standard features With a bada 1. 2 operating system Hardware features Calling The speakerp hone is great.It was very loud and clear. Conference calling was too easy. Once youve placed your second call, an icon appears to conference the two calls. It can connected 20 calls at once and had no trouble swapping and dropping individuals from the conference. Design The phone is made of mostly metal alloy and is measured at 10. 9mm thick. In impairment of form factor, it is a slate style featuring only 3 physical buttons on the front call, reject/ shutdown, and main menu button. The ergonomically designed body also makes it more comfortable to hold. Screen The screen is a 3. -inch (94mm) capacitive touchscreen Super LCD with an anti-smudge oleophobic coating on top of the scratch-resistant tempered-glass (Gorilla Glass Display) touch adorn which has been shown to be capable of resisting extreme friction (scratch-resistant). The screen resolution is 800480 WVGA. 4 Processor The phone features a 1GHz SoC,5 which internally contains an ARM Cortex A8 CPU core that is identical to the ARM Cortex CPU core used in orchard apple trees A4 package on package SoC. 67 The Phone graphics engine is SGX 540 which is verbalize to be capable of generating 90 million triangles per second (same as the SoC used on the Samsung Galaxy S).And 512MB RAM (same hardware as Samsung Wave S8500). Camera The phone features a 5 megapixel which supports 2592 x 1944 pixels, along with autofocus, LED flash, Geo-tagging, face, blink detection, go through stabilization, touch focus,etc. Other than these features it has various shooting modes such as beauty shot, grimace shot, continuous, panorama and vintage shot. As a camcorder it is able to shoot 720p HD come ining (1280720) at 30FPS with flash. As well as this, it is also able to record slow motion video (320240) at 120FPS with flash. Other featuresOther feature includes A-GPS, 2GB/8GB of internal storage with a microSDHC slot for an enlargeitional 32GB. It also has a magnetometer, a proximity sensor, an accelerometer, 5. 1-channe l surround sound Mobile Theater, music recognition, a fake call service, smart search, Social Hub and it is the first phone to support Bluetooth version 3. 0. In addition to Bluetooth 3. 0, the phone also features Wi-Fi 802. 11 b/g/n, HSDPA 3. 2Mbit/s and HSUPA 2Mbit/s. This phone is usable with both European/Asia 3G bandings and the North American 3G bandings.Software Features User Interface The phone is one of the few smartphone to feature the Samsung bada operating system platform. The UI is Samsungs own Touchwiz 3. 0. Touchwiz 3. 0, like the 2 predecessors (Touchwiz 2. 0 and Touchwiz), utilises widgets. The 3 most notable widgets pre-installed in Touchwiz 3. 0 are Daily Briefing (which includes all essential cultivation such as weather, finance, AP mobile news and schedule), Feeds and Updates and Buddies now (which allows users to call, send texts to and read Facebook/Twitter feeds off their favourite contacts).Users are allowed to have up to 10 homescreens to add widgets. App lications In terms of Internet Browser, Samsung Wave is pre-installed with Dolphin Browser v2. 0 (based on WebKit). While this browser supports Flash it is disabled by default to improve page load time. By default, the phone comes with Picsel Viewer which is capable of reading . pdf and Microsoft Office file formats. Users from selected countries can buy and download Picsel Office Editor from Samsung Apps. As for Samsung apps, users can also download applications, games and widgets from the application store.Other software includes the GPS software that comes with this phone (LBS Route 66), Palringo IM, Facebook, Twitter, social hub, mini diary, daily sketching, memo, video player, FM radio, media browser, go recorder, e-mail and pre-installed asphalt5. Media Support MP3, AAC, AAC+, e-AAC+, WMA, AMR, WAV, MP4, FLAC, MPEG4, H. 263, H. 264, WMV, AVI, DivX, XviD, MK Competitive OVERVIEW Players There are currently four tiers of players in the handset market Tier 1 Nokia, Samsung and Apple Tier 2 Motorol and Ericsson Tier 3 Alcatel, Siemens etc Tier 4 the restNokia swept into the market, overtaking both Motorola and Ericsson to achieve the largest handset sales during 1998. Samsung after a brief struggle against Nokia and apple finally got a large share of customer. The failure of Motorola to move from analog to digital and of Ericsson to pursue fashionable designs enabled Nokias market position to improve. Since then, both Motorola and Ericsson have been aggressively playing catch- up, attempting to leverage their strengths in technology and semiconductors to attack Nokias share in the overall world market. Tier 3 companies cater to a lower-end, lower-margin market.Relative lack of economies of scale, product range, and brand equity make market dominance or even parity a very difficult challenge for these smaller players. However, Samsung with its new stylish design and technology is well positioned in the emerging smart phone market, and is capable of th reatening the bigger two companies (nokia and apple). Compare between Samsung Wave-II and I-phone Because the large chunk of market segment who prefers Smartphone is captured by the apples I-phone. We should have a complete knowledge what the i-phone offers as well as Samsung wave-II pic pic Features Apple I-phone Samsung Wave-II Overview Touchscreen, Scratch Resistant Oleophobic Surface, LCD Capacitive Touchscreen,Scratch Resistant Oleophobic Multi Touch Input Method, Three Axis gyroscope Sensor, Surface,Accelerometer Sensor for Auto-rotate, MicroSIM card support only, 5 MP Camera, TV-out, Handwriting recognition,Multi-touch Input Method,5 MP Audio/Video player, Data Transfer 3G, EDGE, GPS, Camera,MP4 Player,Stereo FM Bluetooth, Wi-Fi, HTML Browser, Google Maps radio,TV-Out,3G,EDGE,GPS,Bluetooth,Wi-Fi ,HTML Browser,Bada OS Operating System iOS 4 (based on Mac OS) Bada OS 1. Processor Speed 1 GHz ARM Cortex-A8 processor, PowerVR SGX535GPU, ARM Cortex A8 1GHz processor Apple A4 chipset 2G network GSM 850 / 900 / 1800 / 1900 GSM 850 / 900 / 1800 / 1900 3G network HSDPA 850 / 900 / 1900 / 2100 HSDPA 900 / 2100 Dimensions 115. x 58. 6 x 9. 3 mm 123. 9 x 59. 8 x 11. 8 mm Weight 137 g 135 g Display Size 3. 5 inches, LED-backlit IPS TFT, capacitive 3. 7 inches,Super Clear LCD capacitive touchscreen, 16M touchscreen, 16M colors colors Resolution 640 x 960 pixels 480 x 800 pixels Music Player MP3 ,WAV,AAC, AIFF, AAC Protected, MP3 VBR,Audible MP3/WAV/WMA/eAAC+ player (formats 2-4),Apple Lossless, Music play-Up to 40 hours tuner No Stereo FM radio with RDS, FM recording Camera 5 MP, 2592 x 1944 pixels, autofocus, LED flash, 5 MP, 2592 x 1944 pixels, autofocus, LED flash Secondary video calling camera over Wi-Fi only Video emailprotected, LED video light, geo-tagging,Video emailprotected,Video Player-MPEG4, H. 264, MOV Player-MP4,MKV,H. 263,H. 64,WMV,Xvid,DivX indwelling 16 GB storage 2 GB storage Slot micro sd No microSD up to 32GB, 2GB card included Battery standardized battery, Li-Po 1420mAh Standard battery, Li-Ion 1500 mAh Talk Time Up to 14 h (2G) / Up to 7 h (3G) Up to 13 hours Blue Tooth v2. 1 with A2DP v3. 0 with A2DP USB v2. 0 microUSB v2. 0 GPRS Class 10 Class 10 EDGE Class 10 Class 10 Wlan & Wifi Wi-Fi 802. 1 b/g/n Wi-Fi 802. 11 b/g/n 3G HSDPA, 7. 2 Mbps HSUPA, 5. 76 Mbps HSDPA 3. 6 Mbps HSUPA, 2 Mbps GPS Yes, A-GPS support A-GPS support, Samsung Mobile Navigator Document viewer Yes(dont support Microsoft package) Yes(pdf,word,XL) Price per unit BDT 55000/- BDT two hundred00/- Samsung Wave-II SWOT ANALYSIS Strengths Having the advanced technology over the competitors in the mobile phone industry Decentralized alliance structure, innovative and inventive employees and Charismatic strong leader One of the best market leadership in the mobile industry Strong brand name and company image in the global market Has its own manufacture and network Product innovation Economy of scale Weaknesses Complacency and arrogance Few customized operator-specific handsets Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators Opportunities The emerging market in developing countries, such as China, India, Bangladesh The emerging market for high-end mobile phone such as business user phone Threats Facing more new competitors, especially from Asia Stronger buyer power from the network operators Lost market share Strong competition in mobile industry ObjectivesWe have set aggressive but achievable objectives for the first and second years of market entry. First-year objectives During the Samsung wave-II initial year on the market, we are aiming for a 40 percent share of the Bangladesh smart phone market through unit sales volume of 1,00,000 units. Second-year objectives Our second-year objectives are to achieve a 60 percent share based on sales of two models and to achieve break-even aboriginal in this period . Market Segmentation Our target market is mainly focused on young and professional people with a attraction for technology which is available in a relatively cheap price. There is a customer profile as follows Age 14 25, 25 35, 35 +Gender male person & Female Family Life Cycle Young, single, married, married with children, older, under18. Occupation Professional and technical, managers, officials and proprietors, clerical, sales, craftspeople, supervisor, Operatives, farmers, retired, students, homemakers, unemployed. Social Class Lower Lowers, upper lowers, working class, middle class, upper middles, upper uppers periodic income Below Over10,000 Taka Size of potential market Total population of Bangladesh. Geographical Location Rural, Semi-Urban, and Urban User status Potential user, first time users & mending users Usage rate Light user, medium user & heavy user.Readiness stage Aware, informed, interested, desirous and intending to buy Marketing Strategy Positioning In 2007 Samsung telecom Business reported over 40% growth and became the second largest mobile device manufacturer in the world. 1 Its market share was 14% in Q4 2007, developing up form 11. 3% in Q4 2006. 2 In Q1 2008 Samsung strengthened its second position on the market and achieved 15. 6% world handset market share. So as per the concern regarding Bangladesh Samsung is already achieved a good market share after Nokia. Product Strategy The development of a product with global entreaty Nimble movement to sell it internationally Most importantly, a commitment to learning what consumers want, without consideration of the limits of existing technology Best mobile devices for everyone regardless the price and geography Internet services on mobile devices Business mobility markets Once the master key business devices are introduced, Corporate users will take advantage of the constancy and innovation Low cost innovative devices in the emerging markets will generate revenue due to th e brand loyalty Introducing the device for business solutions, superior from its competitors Giving SDK(software development kit) to the developers to develop more applications on its new OS platform Introducing low cost ,innovative, devices in the emerging markets Leading Brand set strategySamsung Wave-II smart phone will be introduced at BDT 20000/- per unit in compare with Apple-iphone, which costs BDT 55000/- per unit. Though it is not superior than I-phone but it could run some function of I-phone like as we have mentioned in our previous discussion. Distribution Strategy In Bangladesh by selective distributor Samsung could promote the market and also by media Advertisement. Samsung could also promote the consumers with joint co-operation with major Carriers like Grameenphone and Banglalink. Marketing Communication Strategy At TV Advertisement At Radio Advertisement At Outdoor Advertisement At Press ConferenceAction Program The Samsung Wave-II will introduce in Februa ry 2012. Through a serial publication of scheduled program Samsung will carry out its marketing strategy and achieve its objectives. A monthly basis detail about these programs are presumptuousness below February 2012 We will initiate a huge amount trade sales promotion ad. Campaign to educate dealers and generate excitement for the product launch. propel catalogs & brochures to 50000 likely customers Set-up showrooms Provide samples product reviewers, opinion leaders and celebrities as the part of our public relation strategy. Create own website. March 2012 Collecting marketing information. gelt an integrated print/radio/TV/ Internet campaign targeting consumers. Launching Samsung Wave-II April 2012 Study consumer satisfaction and identify opportunities. Budget pic Total first-year revenue Tk. 200 Core sales volume 100,000 average wholesale price Tk. 20000/- per unit. Variable cost per unit TK 2500 for units Samsung Wave-II projects sales of Tk 60 Lac on 1st quarter a nd hence Tk. 60 Lac, Tk. 40 Lac and Tk. 40 Lac Estimated first-year fixed costs TK. 170 Core Break Even calculation = TK. 1700000000 /TK. (20000-2500) = 97143 Units(approximated) Controls There should be a cruddy monitoring system in every level of execution from top to bottom.We will carefully monitor customer satisfaction through our product and customer service Center. Any sign of deviation will be corrected through our highly skilled manpower. Further plan has been developed in the mount of severe price downgrading. CONCLUSIONS Samsung must rethink its strategies if it is to remain successful. The recent economic slowdown coupled with impending market saturation and the demand for increased functionality, is commencement exercise to dramatically change the handset market. Samsung should take aggressive measures to resist commoditization if it is to grow and continue being profitable. We have outlined some ways that it can contact this.Its brand has proven to be one of its m ost valuable assets, and Samsung should continue building it. Samsung must also thoroughly research evolving customer inevitably and put up a positive impetus for brand differentiation. Finally, by forming strategic alliances with industry and service providers, Samsung can ensure and maximize its visibility to the end- user. Samsung also needs to fiddle new products to market, and, as the market is showing signs of saturation, shift its focus onto the replacement market. This means developing data-driven services and appropriate partnerships with content providers. There simply needs to be an incentive for existing handset owners to purchase a new Samusng handset.

Of Mice and Men Paper

In John Steinbecks novel, Of Mice and Men, this ambiguous question arises on Georges decision. Did George harbour the right choice to kill Lenny at the end of the story? There be many reasons why George decided to kill Lennie in the end however, if George does not analyse the responsibility to kill Lennie, he would slip away anyway. Since Lennie was young, he always struggled fitting in and socializing with others because of his disability. Consequently George kills Lennie because Lennie is Georges responsibility, Lennie is a danger to society, and George kills Lennie for egoistical reasons.Therefore the decision that George made was the right thing to do. First, it is George responsibility to take care of Lennie. When Lennies aunt dies, George makes a promise to Aunt Clara to take care of Lennie. I told his old lady Id take care of him. (Steinbeck 22) George feel that he should take care of Lennies mess, therefore When Lennie makes bad decision, George protect him. Next, Georg e didnt want any mavin else to kill Lennie, just like how Candy said he wished he could set about gibe his dog instead of soul else.George probably wouldnt have been fitting to live with himself if he allowed someone to kill Lennie out of hate or maybe torture. George put Lennie in his happy place before he dies unlike Curley who wouldve tortured Lennie. George just couldnt turn Lennie over to the police. For example what happen in mass and when Lennie pop off Curleys hand but George didnt. Also George kill because he knew that Lennie would not be able to handle being separated from him. As portrayed George Kills Lennie to protect him. Second, George did kill Lennie for selfish Reasons, because Lennie always got in trouble.He got in trouble in weed. course he aint mean but he exacts in trouble alla time because hes so God damn dumb. (Steinbeck 41)George kills Lennie for job security. He wants to be in no trouble and just work and get his pay if I was solo I could live so easy. I could go get a job an work, an no trouble. No mess at all, and when the end of the month comes I could take my fifty bucks and go into t avouch and get whatever I want. (Steinbeck 11) And other selfish reason that pushes George to kill Lennie is that he wants freedom to do his own things to live by his own.George think life would be easy for him to live without Lennie. He said if I was alone I could live so easy. I could get a job an not have no mess (Steinbeck 103) with Lennie dead George can work now in peace without getting in trouble by Lennie and get that little place he was dreaming about. Lastly, Lennies disability is spartan for the society. Lennie is so conceptive But I say hes God damn nice worker. He can put up a four hundred pound bale. (Steinbeck 22) Lennie is so strong and he kill thing accidently. He kills Curleys wife by mistake and he break Culreys hand.Lennie is childlike he like to pet soft thing just like a child. He did not understand what a terrib le thing that he did, he would have to solve for her death it isnt like the mice or the puppy that could just be replaced. Lennie forget things so quickly and George is the one is liberation to cue him everything every time. He forgot that he did not have the word He forgot things that George tells him. And George got to remind him all the time. o you fort hat awready, did you? I gotta tell you again do I? (Steinbeck 4) I forgot I tried not got forget honest to God I did, George. (Steinbeck 4) Overall there are many reasons why George decided to kill Lennie. It is George responsibility to take care of Lennie, Lennies disability is on the hook(predicate) for the society, and George did kill Lennie for selfish Reasons. George knew what the future held for Lennie. He also knew that Lennie would never be able to understand what that entailed. any(prenominal) the consequences of Lennies actions, George new his actions were the lesser of two evils. And the other would not understand t hat and there are going to kill him no matter what. So he had no choice. Therefore the decision that George made at the end of the novel was well made.

Communication and technology Essay

Language is one of the most important elements of culture. It regresss us the ability to communicate. Communication allows us to exchange ideas, feelings, and facts. Communication nitty-gritty sharing intercommunicateation. Since the precise beginning linguistic communication has been one of mans greatest crafts. Manhood has been able to pass its knowledge from genesis to generation in early terms thanks to communication. Myths, legends, and religion have survived this way for centuries. Thus communication is very important in our lives.Communication plays a vital part in periodical life. In daily life, communication is with us from the time we wake up until we go to bed. When the alarm clock rings, it means that it is time to get out of bed. As we drive to work, traffic lights tell us when to stop and when to go. In schools, books give us information. Newspapers tell us about the latest news in the world. TV and radio inform us about the weather.However, communication has b ecome more powerful with technology. Throughout history man has invented several(prenominal) ways to facilitate communication. The hollo is one of the most important inventions of all. People talking by send for between the USA and Spain can hear each other as quickly as if they were in the same room. The telephone is part of our everyday lives. In case of emergency, the telephone is a quick means of calling the doctor, the police, or the fire department.The entire practice of business would have to be reorganized if the telephone were to disappear. The telephone plays an important part in our family life and in our recreation. By means of the telephone we curry to meet our friends. Now, with the invention of the cell phone, we are able to communicate with anybody at any time. Cell phones let us talk on the phone without being connected to a wire. This way we can fling and rase drive while we are talking on the phone.Likewise, the Internet is another important invention regardi ng communication. The Internet lets us chat with friends that might be in another hemisphere within seconds. take to task rooms have become so popular that we even chat with friends who are only 2 miles away from us. Chatting allow usto meet new people from anywhere in the world.Furthermore, e-mails have exclusively changed the whole concept of sending a earn. Using the mail is old fashioned and used near only for billing. E-mail is a much easier and quicker option. It gives us the chance to write a letter only once when we want to send it to everyone, by writing a general e-mail. The e-mail strategy is widely used in companies. News and information is passed to the employees through e-mail.To conclude, technology has transformed us into a small world where we can easily communicate with each other. Communication is a basic tender-hearted activity, if it suddenly disappeared, our whole way of life would tear apart. Without modern means of communication, it would take months, o r even years, to share information with people in far parts of the world who can now be reached in a few seconds.

Evolution of Nursing Curriculum Essay

Institute of Pro raiseant Deaconesses Florence nightingale trained to be a nurse. Two years later she was appointed resident lady superintendent of a infirmary for invalid women in Harley Street, London. * 1860 By the help of wealthy friends, Nightingale used the money to fund the Nightingale School and Home for Nurses at St. Thomas Hospital. * Ursuline Sisters of Quebec first attempt to train nurses in America who taught the Indian women to care for their sick. * Dr. Valentine Seaman introduced the first regular schooling for nurses. * The educational endeavour of Florence Nightingale and the Civil warfare had focused attention in the necessity for the nurses and importance of an educational system. * 1869 Nursing education was placed under(a) the control of medical profession. They proposed a school for teach nurses in every large hospital.* In both England and America, the acquire for trained nurses was so great that schools of nursing relatively grew. * Adelaide Nutting ha d been a catalytic agent in the separation of schools of nursing from hospital control. * Dr. Washburn and Burlingham advocated raising the whole standard of nursing profession in the requirements of portal and stressed the cultural values. * 1894 Nursing leaders stressed the importance of planning the entire educational chopine for the student rather than for the convenience of hospital services. * 1895 lady friend Mary Agnes Snively of Toronto presented a paper that emphasized the need for renderity of education for nursing through a uniform matriculation run for admission, a uniform length of platform nursing through a uniform length of program of nursing education.* Miss Nutting presented an electrifying report at the 1896 convention which revealed that work hours per day could total 15hrs with 105hrs weekly one babble out per week is given. * Miss Lucy Walker, who was a Superintendent of Nurses, gave a progress report on the acceptance of perpetuation the program with shortening of the workday. * The first preliminary courses varied from a few classes to a planned program of six months. It included biological and social sciences and practical work in a mannequin called Mrs. Chase. * 1908 The circuit card had outlined specific requirements for schools of nursing. They were required to prove two years of study in medical nursing, working(a) nursing (including gynecology), obstetrical nursing, pediatrics, nutrition and cookery, drugs and solution, dietetics, instruction in contagious nursing, ethics, emergencies, mental nursing, personal hygiene, and provide clinical experience in a hospital setting.* Schools that wished to continue this practice were required to extend their course of training to three years. Training schools had to be connected to a hospital or Sanitarium having no fewer than 25 beds, with the number of beds two to four times greater than the number of students. * 1909 Plan for a university school of nursing was presented. * A change in title from pupil nurse to student of nursing. * Central Schools had been self-made in Europe students received class instruction at one place at a university * 1915 Only 10 schools had fulltime instructors. Superintendent of nurses did the most teaching and doctors taught anatomy. * 1923 Yale University of Nursing and Western Reserve University of Nursing were established. * human beings health was incorporated into the curriculum.* The degree of Bachelor of Science in Nursing was given to graduates from 1926 1936, the degree of master in Nursing was awarded until it closed in 1958. * 1925 A committee sponsored by American Nurses Association undertook a five-year study of nursing and nurse training. * 1949 The state board pool for nurses provided examination for practical nurses. * The first examination for Registered Nurses was given in 1904, with a battery of test questions designed to be a severe test of practical and theoretical knowledge.* The Board minutes that the test involved the care of febrile cases, of patients before and after(prenominal) operation, of the mother and new-born baby in normal and abnormal obstetrical cases, of treatment of emergencies, and knowledge of drugs with regard to toxicologic symptoms, and treatment after poisonous doses. Male nurses will be examined on genitor-urinary work as a substitute for obstetrical cases. * Today, the State Board for Nursing has 23 members, consisting of 17 RNs, two LPNs, and four prevalent members. The Board functions as an advisory group to the Board of Regents. Its stated mission is to protect the public by fostering high standards of professional licensure, practice and discipline.

Research Project

investigate Proposal Investigating the ch each(prenominal)enges and opportunities of Ben Trounce sugarcoat and suggesting applicable strategies for future development of peal A caller-out-owner of Ben manoeuver brand August 2012 1. Introduction This research is conducted in a short metre, so obviously it go forth drop limitations. The research actually focus on evaluating, collecting information and info about how de landmarkines of coconut influence on Ben direct coconut thronedy and overly on Ben channelize people. Besides, the elements such as source of materials, quality of coconuts, quantity impart likewise be considered.The police detective is particularly interested in how go with corporation transfer challenges to opportunities. In line of business, accompany needs to maximize profit, but it withal must make sure the development offer be maintained sustainable. Using analysis techniques the tec wants to point out what company needs to do and what s trategies whoremaster help company. The investigator chose to topic this topic because he is aw ar of the importance of sustainable development when Ben Tree commonwealth wants to maintain and develop this traditional reapings. 1. 1 interrogation background 0 ecumenical information a bout product/service linked to RESEARCH According to theOfficial Site of Ben Tree province (2012), it soon has over one hundred coconut candy enterprises, making up thirty portion of local enterprises. Altogether, they churn out (produce a great deal more and non focus on quality) about 1 5,000 tons of products a yr and dominate the local market comp bed to other provinces. investigate Proposal-prepargond by assume page 10 0 General Introduction about Market of designated products/service In domestic market, coconut candy of Ben Tree is sold in provinces and cities all over the country and it is alike exported to other countries includes Asian countries, China, Australia,Europe and Nort h America. 0 Market of the designated organization in research Ben Tree Coconut Candy is a well-known brand which is a specialty of Ben Tree. This brand was named by presumeG A General Production and Trading Company. The company, established in 1980, has gone by decades of development to become one of the leading in the business of coconut candy. Starting from a staff of only 50 employees, Dong A now has over 1000 people. Ben Tree Coconut Candy is distributed to over 200 retail outlets in Vietnam and numerous another(prenominal) export markets. General information about the challenges that the market and organization atomic number 18 acing Ben Tree is electric currently facing with a wave of cutting coconut. This affrightens to a lot of coconut manufactures. However, in that respect is not much study to appraise effects of these puzzles. So, studying on this research is quite useful and important. It will win fundamental ratement of current situation in Ben Tree provinc e, some theories related to outline for Dong A Company can utilise, aw atomic number 18ness of people in Ho Chi Mini metropolis to assess the brand name of Ben Tree Coconut Candy. 1. Statement of problem Ben Tree, currently, has to deal with some knotty problems. The footing of dry coconut, n Ben Tree province is now VEND 12,000 14,000 a dozen, meaning a coconut is worth only VEND 1,200. It is only 10 per cent of the price last year and early this year, each dozen of coconuts feed lost VEND 120,000 125,000 (Saigon Time, 2012). This leads to a result that many palms is losing as farmers cut them down to grow other trees. If company does not consider c arfully, it is look for Proposal-prep ard by DON Page 1 1 light-colored to conclude that Ben Tree Coconut Candy will have a big advantage.This is not gross(a)ly right. It might also be problem because business can be lack of material n near future or even the price of coconut will be high later on. Coconut trees are not like o range, mango or panama, it cannot Just be cut down and then planted for a short time. It will undertake from 7 to 8 years before providing coconut fruits. So, it is like to be a threat for business, as it might increase the cost of production where is a shortage of raw materials. The second point is the threat of copyright. Recently, Ben Tree Coconut Candy must compare with other products which breach the copyright of Ben Tree.A lot of formulate products are named as Ben Tree Coconut Candy. This makes nodes to be inf apply on quality of candy from Ben Tree. Moreover, the company is also lost revenue. The threat of substitute products is now increasing. There are a lot of international companies invest into Vietnam and they bring high quality candy with famous brand. Ben Tree Coconut Candy needs to undertake the quality will always be persisted at high level. 1. 3 Research objectives 1. Investigating and evaluating how price of coconut in Ben Tree province at the present effect to the Dong A Company as well as Ben Tree Coconut Candy. . Evaluate factors which will effect to the source of materials of company in the present and future. . Define purpose of customer when buying coconut candy teenager and adult, from this apply applicable strategies to attract more customers. Page 12 4. Conduct a survey in Ho Chi Mini City to evaluate the awareness of customer as well as evaluate the brand name of Ben Tree Coconut Candy in this market. 1. 4 Research questions The following are questions which are employ to define and evaluate the effect of main factors to Dong A Company as well as its product Ben Tree Coconut Candy. . How does price of coconuts effect to price of Ben Tree Coconut Candy? What should company do to remain the price of raw materials? . What do coconut farmers act with current situation in Ben Tree province? 3. What do competitors react when the sources of material change? How do compassion tong A company? 4. What is main purpose of customariness buying coconut candy? 5. How many percent do customers know Ben Tree Coconut Candy brand? How do they know? 6. What are main expectations of customer toward coconut candy? 1. 5 Research methodology 1. . 1 Research approach In this research, the researcher considers the deductive approach to analysis data. The researcher uses existed theories which will be described in intended writings section in companionship to analyses the data. Page 13 1. 5. 2 Research strategies The research focuses much on utilize survey. The aim of a survey is to obtain information that can be analyses in order to extract patterns and make comparisons (Bell, 1999). Describe (1998) states that the use of a survey is a research strategy quite than a research method.The strategy can include methods such as 0 questionnaires, 0 interrogates, 0 documents and 0 observation. These methods will be described detail in data collection method. Source BP passe-partout Education, 2010, page 39 Page 14 1. 5. 3 Resear ch design QUANTITATIVE DATA In this research, quantitative analysis of data will be strongly focused. This design can help the researcher to be easy to evaluate, compare and present results in tables, charts or diagrams. The questions in the questionnaire survey will be designed as quantitative questions so that the researcher can use quantitative analysis.There are collar important techniques which can be applied in the analysis 0 Personalization in that respect will be a measurement scale. For recitation, the answer of one question will be ranked an attribute between 1 and 5 with 1 for poor and 5 for good. 0 Measurement For example, the respondents might be asked to assess the quality of Ben Tree Coconut Candy. 0 The imperturbable data can be broken into separate to analysis. QUALITATIVE DATA However, to make the research more accurate and effective, qualitative research is also used. qualitative analysis is the analysis of data in a non-numerical way (BP Professional Educati on, 2010).The qualitative analysis is establish on information from interviews. It is an unlimited number of non-standard responses. O QUANTITATIVE / QUALITATIVE DATA page 15 The follow diagram shows a brief of how problems can be analyses Qualitative analysis Identify problem (from survey) Suggesting solutions & making finishs Quantitative Data collection methods There are many methods to collect data. Data can be collected in a variety of way, in different settings and from different sources (Seeker, 2000). However, there are cardinal mains categories of data primary and secondary.Primary data The researcher uses method to collect primary data through 0 interviews and 0 questionnaires Interviews As the limitation of time, the researcher cannot conduct many interviews. There are two objects of people coconut farmers and owner of coconut condescends 0 Group 1 For coconut farmers 0 The researcher is going to interview about 5 people. 0 They are in Bin Dad District. The interview i s prepared as fully structured. It means all five people are asking the analogous questions. 0 The wording of the questions and their order are set.Page 16 0 Responses from coconut farmers are recoded on a standardize compileue. 0 Before going to interviews, the researcher will prepare a list of questions. These questions are focused on the awareness of farmer about current coconut price, what they expect and what they would like to do with their coconut palms. Group 2 For owner of coconut shops 0 The researcher is going to interview 4 owners 2 owners of Than Long Coconut Candy shop and 2 owners of Ben Tree Coconut Candy shop in Chaw Than District, near Reach Mime Bridge. 0 The type of interview be used is semi-structured.Questions are prepared in advance, but depending on the situation of the conversation, the researcher can adopt the schedule from interviewee such as asking explanations, omit particular questions which seem inappropriate with interviewee. Questionnaires Questi onnaires have two categories are self-administered and interviewer administered. However, as the limitation of time, the researcher uses interviewer administered. Following with that, the type of questionnaire being used is face to face questionnaire. 0 1 . Face to face questionnaire 0 The researcher comes to meet respondents.During asking, the researcher can explain what respondent might confuse and might also obtain in-depth answers. This method makes the response rates to be obtained. It is easy for researcher can summaries the survey and evaluate results. 0 2. Sample size page 17 The researcher is going to survey the idea of 45 respondents who are of age from 16 to 45 in Ho Chi Mini City. The researcher comes to three main supper market Maxima Congo Ho, Big C (Hang wagon train HTH Street) and Coop Mart Unguent Kim. In each supper market, the researcher chooses 15 people to do the survey.Designing the questionnaire 0 There are two main parts in the questionnaire. They are the q uestions included and the overall appearance. The questionnaire includes 20 questions. 0 With the appearance, the researcher writes an introduction which shows information about the survey, the introduction points out that the research will not harm respondents such as personal information, ideas, and honor. Besides, the questionnaire also has a clear instruction. 0 Types of questions There are main types of question being used in the questionnaires 0 closed question, 0 list question, 0 category question and 0 open-ended question.Secondary data The researcher also uses second data which was collected by someone else for their own purpose or for planetary use. The main sub-group of secondary data being used in this research is documentary data. Documentary include written materials and non-written materials. With written documentary data, there are sources which will be used 0 Books there re books related to research ramble such as HON./HAND Business course books which are publishe d by BP Learning Media Ltd. Research Proposal-prepared by DON page 18 0 Newspapers for example SAA Goon generation. Journal and magazine articles for example Donna Nan SAA Goon Entrepreneur With Non-written sources of documentary data 0 pictures 0 television programmed, for example, Ben Tree channel, VIVID, VT. 0 Source of second data from internet is important for researcher to conduct the study. Name Internet credit Tool Tree http//territories. wagon train/ News Dona h Nan SAA Goon Online Ben Tree Official Vietnam The Saigon Times http//paper. Admonishingly. Van/ http//English. Bent. Gob. Van/ Comment Up-to-date resource. The web position is very famous.It includes several areas such as Business, Politics, Society and and so forth Up-to-date resource. Main area is business and financial information The official site of Ben Tree province. Http//Vietnamese. Vengeance. Com. Van/ The national English language daily http// English. Testimonies. Van/ The business freshspaper. It upd atability information in business, banking, and finance. Page 19 2. Intended literature This research focuses on how to help Ben Tree Coconut Candy to be developed sustainable by analyzing challenges and opportunities.Following with Porters five forces, Dong A Company can analyses the business to take advantages as well as reduce threats. 1 . Five forces are Supplier major power for example, this can squeeze to inputs on cost. If Dong A has little suppliers, they supply al closely input for company, so if they do no supply, company might face problem. Threat of substitutes challenge from substitute products such as banana candy, chocolate, or marshmallow. Business needs to evaluate this factors as it increase the competition as well as threatens the gross sales of product.Buyer power wholesales who are major customers of Dong A Company can have high power of bargaining as they buy a large amount product from company. Threat of new entrants new coconut manufactures might impact to revenue as well as market share of Ben Tree Coconut Candy. Competitive rivalry Dong A can know what advantages that company has so that it can against the strength of competition in the candy industry. 2. The interrelation between building the success stigmatization of product and brand loyalty of customer Moreover, to build a strong brand in business, a business needs to satisfy customers.Meghan (1995) states that there is an interrelation between page 20 building the success branding of product and brand loyalty of customer in consumer purchasing patterns. This requires company needs to always remain and develop its quality to meet customer expectation and then to make the brand of product to be stronger. 3. Four As in marketing E. Jerome McCarthy (1960) proposed a four As in marketing which has since been used until today. This theory focused on how to analyses a strategy when business does marketing. Four As includes product, price, promotion and view.The term product is re lated to features of product such as brand name, packaging, warranty, quality and support. 0 The term price is likely to be a main factor which attracts customers. It refers to the process of setting price for product, pricing strategy or price discount. 0 Promotion includes advertising, sales promotion and refers to mixed methods of promoting product. 0 The term place or distribution refers to how product is sold to customer such as distribution channels. It is clearly that, if Ben Tree Coconut Candy wants to develop and attract more customers, it must build up suitable strategies.Hawkins and Motherboards (2007) states that all marketing decisions are based on assumptions and knowledge of consumer behavior. One official definition of consumer behavior is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consu mer and society (Lars Peeper, 2011)Research ProjectResearch methodology Analysis of factors affecting Online Shopping Submitted by - Pranav Sood 400907018 Amity Anand 400907031 Mehul Shukla 400907034 Research methodological analysis Introduction Indian consumers as a whole spend about 55% of the total consumption expenditure on food items. According to a survey conducted by ORG , the expenditure on non-food items has enter large growth that the expenditure on food items. Consumers break up whether , what, when, from whom, where and How much to buy. They can avail various mediums to buy the products.But currently we are living in the age of internet. According to a study , roughly 44 percent students use Internet in India and overall 72% of young people adit Internet on regular rear end. Due to the vast usage of Internet, the buying patterns have been changed. It has changed the way goods are bargain ford and sold, resulting to the exponential growth in the number of online s hoppers. However , a lot of differences concerning online buying have been spy due to the various consumers characteristics and the types of provided products and services.Attitude toward online obtain and goal to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product distinctiveness, previous online shopping ground and faith in online shopping. Therefore, understanding who are the ones consuming and why they choose to use or nutrition away from the Internet as a distribution channel, is a critical matter for both e-marketing managers and consumer thinkers.There are lots of companies which are providing the platform to consumers to buy the products through online. Online consumers tend to be better educated. Higher information processing system literacy makes internet shopping smarter. Their awareness about the internet also makes them better positioned to identify and take decision for products and services. By the internet, consumers find that they no longer have to accept fixed prices for the products and services and through the mark of a few buttons the lowest priced, highest quality product can be found.The concept of online shopping developed gradually, after the launch of the World Wide Web. Charles Stack was the first person to create an online book interject in 1992. Even Pizza Hut opened an online pizza shop, whereas eBay and Amazon took the concept of online shopping to an only if new level. Online shopping began in full swing since the year 1996. 1 Research methodological analysis Overall, 71 million users accessed Internet in year 2009, with 52 Million active users who accessed it atleast once in a month.The first realise that a customer derives from e-retailing is convenience as it saves time and efforts for todays time starved customer at the same time providing a plethora of choices for wide category of items and also the luxury o f comparing the offerings from different vendors all at the click of his mouse. Another close obvious benefit of online shopping is the significant discounts that most of these e-retailers provide to attract the customers. Also online stores are usually available 24 hours a day and not limited by global time differences.Searching or browsing an online catalog can be faster than browsing the aisles of a physical store. Along with information about a company and its products, buyers can also have better access to product review and rating systems. However, many people still locate information on the internet and bargain for products offline at traditional stores, renewal rate being very low. Research shows that between 65% and 75% of consumers that initiate an online tran saction fail to complete the transaction. Online shopping is the process consumers go through when they decided to shop on the Internet.The Internet has developed into a new distribution channel (Hollensen. 2004 ) and the evolution of this channel has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. Using the Internet to shop online has become one of the primary reasons to go for the Internet. Combined with searching for products and finding information about them (Jomes 2003). Smith and Rupp (2003) also state that the consumers have neer had access to so many suppliers and productiservice opinions. 2 Research methodological analysis ProblemAt any given time there are millions of people online and each of them is a potential customer for a company providing online sales. Due to the quick development of the technologies surrounding the Internet, A company that is interested in selling products from its web site will constantly have to search for an edge in the fierce competition. Since there are so many potential consumers, it is of the out most importance to be able to understand what the consumer wants and needs. The importa nce of analyzing and identifying factors that influence the consumer when he or she decides to grease ones palms on the Internet is vital.Since the Internet is a new medium for there have been new demands set by the consumer. That is why it is crucial for the online retailers to know what influences the online consumer. Objectives of the research ? To determine the factors affecting consumer behaviour towards E- Shopping. ? Of the determined factors identify that have major impact on consumer purchase confined. ? To study the product segments pet during online purchase. Research Approach There are two most commonly used research approaches, the inductive and the deductive method.The inductive research method attempts to set up a theory by using collected data, while the deductive research approach attempts to find the theory first and then demonstrate it to the observed data. We chose a deductive research approach for our study as we would move from the more general to the spe cific. 3 Research Methodology Methodology Initial Phase ? The first step towards our research was to decide on the factors which we will consider for our study. With the resources and the time available we decided to go ahead with the following factors ? picture on computers Comparison with Offline channel ? earnest of Information ? Money nest egg ? Convenience ? Variety ? precedent Experience ? Service of Website ? Product Availability The above factors are made the independent proteans and the purchase conception is the dependent variable which would be explained by ? Online shopping intent. ? Overall perception of online shopping. Hypothesis Formulation ? aft(prenominal) determining the factors we made the hypothesis for our research which would be mentioned in the later section. 4 Research Methodology Data Collection Phase ?The next step was to develop a Questionnaire (Annexure-1) that asks questions to the respondents on the above mentioned parameters and also on the pro ducts they prefer for online shopping. ? The Questionnaire was designed on the Google docs and the survey was started. Analysis Phase ? After the collection of data (Annexure-2), each factor was tested for normal distribution. ? The process of testing the hypothesis was based on the retrogression model. Interpretation Phase ? The results from analysis were interpreted and relevant factors were drawn out. ?The research is concluded with the findings. 5 Research Methodology Hypothesis The following are the hypothesis made by us for our research, the model would be based on the assumption that independent variable has a linear relationship with the dependent variable Null Hypothesis for all tests H0 Variable has no relation with online shopping intent. Alternate Hypothesis H1 Security of Information will affect the online purchase intent. H2 Variety of Products affects the online purchase intent. H3 Web Site Quality affects the online purchase intent.H4 Money Savings affects the onlin e purchase intent. H5 Convenience affects the online purchase intent. H6 Discounts Available affects the online purchase intent. H7 Time Savings affects the online purchase intent. 6 Research Methodology Analysis The first task is to prepare a questionnaire that asks questions to the respondents and on the basis of their responses we can accept or the hypothesis. The detailed questionnaire is given in Anexxure-1. At the last of our questionnaire, we have a question measuring the online shopping intent.The responses would be used to measure dependent variable. Reliability Since the Cronbachs of import is 0. 7 the data is reliable. Normality The output sheet (Normality. spv) attached with this report contains the histogram and the normal distribution edit out One Sample T-test One sample T test was conducted to know the significance of these factors and results are shown in the table . And it is evident that p value (0. 000) is less than significance level of 0. 05 for all the facto rs. 7 Research Methodology Hypothesis TestingH0 Variable has no relation with online shopping intent. H1 Security of Information will affect the online purchase intent. Since sig. value 0. 05, as confirmed by above tables. The null hypothesis is rejected, thereof online security has a significant relationship with online shopping intent. 8 Research Methodology H2 Variety of Products affects the online purchase intent. Since sig. value 0. 05, as confirmed by above tables. We fail to reject null hypothesis , then product variety has no significant relationship with online shopping intent.H3 Web Site Quality affects the online purchase intent. Since sig. value 0. 05, as confirmed by above tables. The null hypothesis is rejected, and then web site quality has a significant relationship with online shopping intent. 9 Research Methodology H4 Money Savings affects the online purchase intent Since sig. value 0. 05, as confirmed by above tables. The null hypothesis is rejected, conse quently web Money saving has a significant relationship with online shopping intent. H5 Convenience affects the online purchase intent Since sig. value 0. 05, as confirmed by above tables.We fail to reject null hypothesis , thence Convienence has no significant relationship with online shopping intent. H6 Discounts Available affects the online purchase intent 10 Research Methodology Since sig. value 0. 05, as confirmed by above tables. We fail to reject null hypothesis , hence Discounts and offers has no significant relationship with online shopping intent. H7 Time Savings affects the online purchase intent Since sig. value 0. 05, as confirmed by above tables. We reject null hypothesis , hence Time saving has no significant relationship with online shopping intent. 1 Research Methodology Demographics Analysis What are the category of products most preferred by consumers during online purchase ? This shows that majority of consumers purchase Electronics goods followed by Books an d Apparels. How often do consumers go for online shopping (Frequency) ? This concludes that majority of consumers shop once in a month followed by once in cardinal months. How much consumers spend in online shopping ? 12 Research Methodology 13 Research Methodology Annexure-1 14 Research Methodology 15 Research Methodology 16 Research Methodology 17